STRATEGI PEMASARAN TERNAK AQIQAH (STUDI KASUS PADA UNIT BISNIS PT. AGRO NIAGA GLOBAL)

Aqiqah is the Islamic tradition of sacrifice an animal on occasion a child’s birth. It widely performed by Muslim and it considered sunnah to slaughter one goat or sheep for baby girl two goats sheeps boy. Goat livestock’s commodity that could be managed into profitable Aqiqah’s business. As time goes on, business sprung up lot. The existence similar can opportunity threat company. Therefore, company need developing their marketing strategy in order enhance position continue hold market. purpose this research are identify strength, weakness, opportunity, Jawara Aqiqah, formulate alternatives Aqiqah. type case study with qualitative approachment. This was conducted at PT.Agro Niaga Global’s unit. data primary secondary which collected method interview, documenter, literature study. analyzed SWOT. validity checked reference material, endurance observation, triangulation. Based IFE matrix obtained 2.990 score EFE 2.984 score. located cell V IE mean maintain. apply market penetration product penetration.